๐—ข๐—ณ๐—ณ๐—ถ๐—ฐ๐—ฒ ๐—œ๐—ป๐˜ƒ๐—ถ๐˜€๐—ถ๐—ฏ๐—น๐—ฒ ๐—Ÿ๐—ฎ๐—ฏ๐—ผ๐˜‚๐—ฟ ๐—ฆ๐—ผ๐˜‚๐—ป๐—ฑ๐˜€ ๐—™๐—ฎ๐—บ๐—ถ๐—น๐—ถ๐—ฎ๐—ฟ?

๐˜ž๐˜ฆ ๐˜ฏ๐˜ข๐˜ฎ๐˜ฆ๐˜ฅ ๐˜ช๐˜ต ๐˜ข๐˜ต ๐˜ฉ๐˜ฐ๐˜ฎ๐˜ฆ. ๐˜•๐˜ฐ๐˜ธ ๐˜ช๐˜ตโ€™๐˜ด ๐˜ต๐˜ช๐˜ฎ๐˜ฆ ๐˜ต๐˜ฐ ๐˜ฏ๐˜ข๐˜ฎ๐˜ฆ ๐˜ช๐˜ต ๐˜ข๐˜ต ๐˜ธ๐˜ฐ๐˜ณ๐˜ฌ
๐—ง๐—ต๐—ถ๐˜€ ๐—ถ๐˜€ ๐—ฎ ๐˜€๐—ถ๐—น๐—ฒ๐—ป๐˜ ๐—ฐ๐—ผ๐—ป๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐˜๐—ต๐—ฎ๐˜ ๐—ป๐—ฒ๐—ฒ๐—ฑ๐˜€ ๐˜๐—ผ ๐—ต๐—ฎ๐—ฝ๐—ฝ๐—ฒ๐—ป.

Iโ€™ve experienced it before and Iโ€™ve seen it play out. I had to call it out for myself. And I help other women call it out too.
Because left unnamed, it becomes part of the wallpaper. Just another โ€œnormalโ€ that quietly limits women.

๐—Ÿ๐—ฒ๐˜โ€™๐˜€ ๐˜๐—ฒ๐—น๐—น ๐˜๐—ต๐—ฒ ๐˜๐—ฟ๐˜‚๐˜๐—ต. ๐—œ๐—ป๐˜ƒ๐—ถ๐˜€๐—ถ๐—ฏ๐—น๐—ฒ ๐—น๐—ฎ๐—ฏ๐—ผ๐˜‚๐—ฟ ๐—ฑ๐—ถ๐—ฑ๐—ปโ€™๐˜ ๐—ฒ๐—ป๐—ฑ ๐—ฎ๐˜ ๐˜๐—ต๐—ฒ ๐—ธ๐—ถ๐˜๐—ฐ๐—ต๐—ฒ๐—ป ๐—ฑ๐—ผ๐—ผ๐—ฟ. ๐—œ๐˜ ๐˜€๐—ถ๐—บ๐—ฝ๐—น๐˜† ๐—ฐ๐—ต๐—ฎ๐—ป๐—ด๐—ฒ๐—ฑ ๐—ฐ๐—น๐—ผ๐˜๐—ต๐—ฒ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ณ๐—ผ๐—น๐—น๐—ผ๐˜„๐—ฒ๐—ฑ ๐˜‚๐˜€ ๐—ถ๐—ป๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐—ผ๐—ณ๐—ณ๐—ถ๐—ฐ๐—ฒ; Into boardrooms. Into team WhatsApp groups. Into Zoom calls. Into strategy retreats. And suddenly, women are expected to keep everything and everyone ๐—ผ๐—ธ๐—ฎ๐˜†.

I have heard it with the women I mentor and coach: Cutting the cake. Taking the minutes. Organizing birthdays. Checking in on morale. Calming tensions. Carrying emotional weight.

๐—ง๐—ต๐—ถ๐˜€ ๐—ถ๐˜€ ๐—ป๐—ผ๐˜ ๐—ท๐˜‚๐˜€๐˜ ๐—ธ๐—ถ๐—ป๐—ฑ๐—ป๐—ฒ๐˜€๐˜€. ๐—œ๐˜ ๐—ถ๐˜€ ๐—น๐—ฎ๐—ฏ๐—ผ๐˜‚๐—ฟ. ๐—จ๐—ป๐—ฝ๐—ฎ๐—ถ๐—ฑ. ๐—จ๐—ป๐—ฟ๐—ฒ๐—ฐ๐—ผ๐—ด๐—ป๐—ถ๐˜‡๐—ฒ๐—ฑ. ๐—˜๐˜…๐—ฝ๐—ฒ๐—ฐ๐˜๐—ฒ๐—ฑ. ๐—š๐—ฒ๐—ป๐—ฑ๐—ฒ๐—ฟ๐—ฒ๐—ฑ.

And hereโ€™s the hard truth many avoid:
๐—ง๐—ต๐—ถ๐˜€ ๐—ธ๐—ถ๐—ป๐—ฑ ๐—ผ๐—ณ ๐—น๐—ฎ๐—ฏ๐—ผ๐˜‚๐—ฟ ๐—ถ๐˜€ ๐—ป๐—ผ๐˜ ๐—ป๐—ฒ๐˜‚๐˜๐—ฟ๐—ฎ๐—น

It quietly steals time from strategy.
It chips away at leadership presence.
It reshapes how women are seen. Not as the visionary, but as the support crew.
So no, itโ€™s not just being helpful.

๐—œ๐˜โ€™๐˜€ ๐—ฎ ๐˜€๐˜†๐˜€๐˜๐—ฒ๐—บ.
One that rewards caretaking and punishes asserting. One that makes women hold the space while men hold the mic, the spotlight, and the promotions.

โ€œ๐š‚๐š‘๐šŽโ€™๐šœ ๐šœ๐š˜ ๐š›๐šŽ๐š•๐š’๐šŠ๐š‹๐š•๐šŽ๏ผŽโ€ โ€œ๐š‚๐š‘๐šŽโ€™๐šœ ๐šŠ๐š•๐š ๐šŠ๐šข๐šœ ๐š๐š‘๐šŽ๐š›๐šŽ๏ผŽ โ€œ๐š‚๐š‘๐šŽโ€™๐šœ ๐š๐š‘๐šŽ ๐š๐š•๐šž๐šŽ๏ผŽ
๐—•๐˜‚๐˜ ๐—ฟ๐—ฎ๐—ฟ๐—ฒ๐—น๐˜† ๐—ฑ๐—ผ ๐˜„๐—ฒ ๐—ต๐—ฒ๐—ฎ๐—ฟ:
โ€œ๐š‚๐š‘๐šŽ ๐šœ๐š‘๐š˜๐šž๐š•๐š ๐š•๐šŽ๐šŠ๐š ๐š๐š‘๐šŠ๐š๏ผŽโ€ โ€œ๐š‚๐š‘๐šŽ ๐šœ๐š‘๐š˜๐šž๐š•๐š ๐š‹๐šŽ ๐š—๐šŽ๐šก๐š๏ผŽโ€ โ€œ๐š‚๐š‘๐šŽโ€™๐šœ ๐š๐š‘๐šŽ ๐šŸ๐š’๐šœ๐š’๐š˜๐š—๐šŠ๐š›๐šข.”

๐—ง๐—ต๐—ถ๐˜€ ๐—ถ๐˜€ ๐˜„๐—ต๐—ฎ๐˜ ๐—ผ๐—ณ๐—ณ๐—ถ๐—ฐ๐—ฒ ๐—ถ๐—ป๐˜ƒ๐—ถ๐˜€๐—ถ๐—ฏ๐—น๐—ฒ ๐—น๐—ฎ๐—ฏ๐—ผ๐˜‚๐—ฟ ๐—ฑ๐—ผ๐—ฒ๐˜€

It hides women behind applause.
It softens their presence in rooms where clarity and boldness should shine.
It stalls their leadership while praising their loyalty.
So yes, care work matters. But when it becomes a default burden and never a path to recognition or growth, it must be questioned.

๐—Ÿ๐—ฒ๐˜โ€™๐˜€ ๐˜€๐˜๐—ผ๐—ฝ ๐—ป๐—ผ๐—ฟ๐—บ๐—ฎ๐—น๐—ถ๐˜‡๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—พ๐˜‚๐—ถ๐—ฒ๐˜ ๐—น๐—ฎ๐—ฏ๐—ผ๐˜‚๐—ฟ ๐˜๐—ต๐—ฎ๐˜ ๐—ฐ๐—ผ๐˜€๐˜๐˜€ ๐˜„๐—ผ๐—บ๐—ฒ๐—ป ๐˜๐—ต๐—ฒ๐—ถ๐—ฟ ๐˜ƒ๐—ถ๐˜€๐—ถ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜†, ๐˜๐—ต๐—ฒ๐—ถ๐—ฟ ๐˜ƒ๐—ผ๐—ถ๐—ฐ๐—ฒ, ๐—ฎ๐—ป๐—ฑ ๐˜๐—ต๐—ฒ๐—ถ๐—ฟ ๐—ฟ๐—ถ๐—ด๐—ต๐˜๐—ณ๐˜‚๐—น ๐˜€๐—ฒ๐—ฎ๐˜ ๐—ฎ๐˜ ๐˜๐—ต๐—ฒ ๐˜๐—ฎ๐—ฏ๐—น๐—ฒ

Letโ€™s call it what it is. Letโ€™s ask the hard questions.
And letโ€™s start saying with clarity and courage
This work matters. But it cannot always be mine.

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